The story that Covid-19 did not stop from being told

Now? Yes, NOW!

The year 1606, London at the height of the season, theaters close due to the plague epidemic. The theater industry has been paralyzed for a long time, leaving hundreds of people without income. The young William Shakespeare left without a secure job and in isolation, began to write. And he wrote Macbeth and King Lear … he wrote them before the official end of the quarantine.

The year 1606, England. The University of Cambridge had to close due to a new wave of plague in the country. Like all students, 20-year-old Isaac Newton returned to his family and continued studying remotely. Fortunately, he did not have to answer emails or to participate in conference calls, which gave him the opportunity to devote himself to science. During a one-year quarantine, the young mathematician made some of his greatest discoveries that changed the course of humanity. And “yes” an apple was involved in one of them.

What can we learn from these stories?

History remembers great stories told in times of quarantine. We are currently given the opportunity to tell our story. Because every big idea starts with a story. It exists on its own, but it can also be intertwined with the personal story of the creators of the idea. When running a business, we often focus on improving processes and metrics and forget what story we are telling. We forget who we are telling it to, why we are telling it, and what value it creates for the people who perceive it. In the 21st century, as consumers, we don’t just buy products or services, we buy stories and missions. And the products are the trophies that remind us of them.

I want my website to attract people. I want a good story!

See how in our latest article on Medium about Storytelling. The topics we cover:

👉 How to find your purpose

👉 How to build a good story

👉  Top questions to understand your audience.

👉 Visual storytelling

🤓 Read more on Medium