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Boyana Village

Boyana Village Residential Complex

 

For Boyana Village we created the concept “My home – my paradise”, related to the house of the dreams. We applied this concept in the overall marketing campaign of the complex.
We developed the brand identity of Boyana Village by designing a logo, containing a hand, a house, and a leaf, symbolizing the harmonious life in nature.
We took a photoshoot and a video with a drone to emphasize the advantages of the complex.
We organized the official opening of Boyana Village on the green yard of one of the houses to enable the guests to feel the unique atmosphere in the complex.
We developed a website and ran Google ads to increase traffic and conversions.
We also created a Facebook page and ran ad campaigns.

 

Results 

Unique website visits: 17 357;

Pageviews: 21 530;

Sessions: 19 410;

 

Facebook campaigns:

Reach: 288, 553

Impressions: 846,293

Clicks: 37,833

Post engagement: 73, 677

 

 

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