For Boyana Village we created the concept “My home – my paradise”, related to the house of the dreams. We applied this concept in the overall marketing campaign of the complex.
We developed the brand identity of Boyana Village by designing a logo, containing a hand, a house, and a leaf, symbolizing the harmonious life in nature.
We took a photoshoot and a video with a drone to emphasize the advantages of the complex.
We organized the official opening of Boyana Village on the green yard of one of the houses to enable the guests to feel the unique atmosphere in the complex.
We developed a website and ran Google ads to increase traffic and conversions.
We also created a Facebook page and ran ad campaigns.
Unique website visits: 17 357;
Pageviews: 21 530;
Sessions: 19 410;
Reach: 288, 553
Post engagement: 73, 677
June 10, 2020