Brandly Collective awarded for DeafUP app
We are excited to share that Brandly Collective received the silver award for mobile application design from the world’s largest design contest A ‘Design Award & Competition. The trophy is awarded for the DeafUP project, which will support the professional development of deaf people in Eastern Europe. The application is yet to be developed for iOS and Android. The prestigious A’Design Award honors the exceptional design, technology, and creativity of the DeafUP project. The design will be showcased at the “Best Designs of the Year” exhibition in Como, Italy, and in a special print edition. The project leader and CEO of Brandly Collective Zlatina Petrova also received a “Designer of the Year” nomination. “Brandly Collective’s mission is to help social entrepreneurs and companies build sustainable digital brands, projects, and businesses and improve the environment around us. This award is recognition of our hard work and proves that we are on the right track. We are honored to accept it”, our CEO Zlatina Petrova claimed. The DeafUP application will allow deaf people to work with hearing mentors in video chats with a sign language translator, learn through video tutorials with subtitles, and text. “The idea of the project is to build a bridge between deaf young people and hearing experts from different business areas. We aim to support the inclusion of deaf people, to help them to be equal professionals, to gain competitive practical experience, and to realize their potential for the benefit of society” – Zlatina Petrova claimed. The DeafUP initiative is expected to play a significant role in empowering the deaf to be more active in the hearing world. At the same time, the project will allow hearing people to acquire new skills related to the visual culture to understand deaf people better. DeafUP starts in Eastern Europe to support the deaf community in the region but has the potential to become a global initiative.