Design

Zaharni zavodi

Zaharni zavodi's sweets in jars
Overview

Overview

Zaharni zavodi is the oldest and largest sugar and confectionery manufacturer in Bulgaria with 110 years of industry experience. In the present days the company produces one of the most beloved sweets brands of generations of Bulgarians, such as "Sladea" (white and brown sugar), "Lukcheta" (herbal hard candies), "Limonovi Rezanki" (jelly candies in citrus shapes) etc.
Despite the enormous local and international experience of the company, in 2021 their marketing team felt the need to find a reliable partner to help them with the adaptation to the fast-changing needs of digital consumers. Therefore Zaharni zavodi trusted Brandly's team to assist them with this process. Our successful partnership continues until now.

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Work

Work

Brand Strategy
Voice
Visual Langauge
Design
Interractive
Social
Sladea brown sugar online campaign
Brand Support
Lukcheta Brand campaign
Copywriting
Sladkoe branding
Web design

An extremely talented team with a sense of beauty - something you can't learn, you just have it. Their ideas aligned with our vision and the result was an irresistible new vision of our brand. And their attitude is personal and unique.

- Mimi & Maya

Founders, Alessa

Brand
Message

Forget about boring clothes … shapeless cuts … mediocre quality … and cheap-looking designs and fabrics. Forget about blending in with the crowd...boring lifestyle...ordinary experiences...and small dreams. This is not you. It's your birthright to stand out ... to be sexy ... to have fun ... to feel confident ... and to create the story of your life. These designer looks are created just for you, with the goal of achieving that new life of yours. We are now over 90,000 fashion obsessed Alessi. Join us. Let us pamper you. And welcome to our special, tight-knit fashion family.

Brand
Voice

The Alessa brand voice is bold, sensual, and confident. To fans of the brand clothes are not just the fabric and the design. They are a magic. A  magic that makes them feel good … ignites “love at first sight” … fights boredom … attracts like-minded friends … wins victories … and most of all … reveals their personality. Alessa's voice ecourages women to leave behind ordinary life and to stand out.

Zaharni zavodi

Zaharni zavodi