Branding

PDF Extra

PDF Extra logo animation
Overview

Overview

We partnered with MobiSystems - a company founded on authentic principles to empower productivity and give people the freedom of choice. MobiSystems serves a global audience of professionals navigating the shift to working on different devices, including mobile phones.

Their custom, easy-to-use mobile applications support people in their everyday tasks and help them become more productive. The results speak for themselves.

MobiSystems needed a distinguishable brand identity for their new iOS mobile app (PDF Extra) that would support their values and embody a culture of creativity and freedom.

Discover
Discover

To me, Brandly is a like-minded person.
I therefore very much appreciate your musketeer approach. My experience has shown me that business partners are found rather easy, but true like-minded people are very hard to find. Whenever you tackle a project, you take it on as your own and deliver more than what is expected. You take it personally, emotionally and professionally.

- Raya Mayer

Marketing Director, Mobisystems

Process

Process

Brand Strategy
Voice
Visual Langauge
Design
Interractive
Social
Brand Strategy
Brand voice
Visual language
Design
Interactive
Social
PDF Extra story
Brand
Strategy

We worked with the MobiSystems team to identify their brand voice and determine their brand attributes as vibrant, creative, and productive. Although easiness is an important outcome for working with PDF apps, we instead focused on "creativity" for both the visual strategy and the key message of the brand. Creativity is the power source of a creation and it is also an attribute to the problem-solving skills of humans.

Brand
Voice

The PDF Extra brand voice is enthusiastic, sincere, and expert. To users of the app the productive life isn’t checking to-dos in an endless task list; it’s the choice to be free and creative. They put heart and honesty into everything they say. Their voice reflects their capability, integrity, and experience – and makes others feel competent as well. They are vibrant, encouraging, and results-driven..

PDF Extra

PDF Extra